Mythic Dice Festival
“I just like Table top role playing games man, it’s not that deep. I thought I might as well make a convention out of it and it paid off, Ahahaha.” -Anthony
brand identity / Campaign design / Merchandise design
Project info:
mythic dice festival’s Objective: Develop a brand identity for Mythic dice Festival, a New Jersey–based three day festival where people who are into traditional pen and paper role playing games can hang out and play together. Games, movies, raffles, celebrity Q&A’s and so much more! Bring your friends, cause you can never have enough fun! The goal was to create a system that captures the excitement, and creativity of adventure through custom typography, bold colors, and dynamic composition.
It’s a low stakes low risk way to socialize with other people in your peer group and potentially make new friends. Create new hobbies and discover passions for your life. It creates a third space for people that may not always have one. Or at the very least gives them an avenue to destress from their lives.
target audience: For young adults, 16+!
time period: fall 2024, Sep - dec