Mythic Dice Festival

“I just like Table top role playing games man, it’s not that deep. I thought I might as well make a convention out of it and it paid off, Ahahaha.” -Anthony

brand identity / Campaign design / Merchandise design

Project info:


mythic dice festival’s Objective:
Develop a brand identity for Mythic dice Festival, a New Jersey–based three day festival where people who are into traditional pen and paper role playing games can hang out and play together.  Games, movies, raffles, celebrity Q&A’s and so much more!  Bring your friends, cause you can never have enough fun! The goal was to create a system that captures the excitement, and creativity of adventure through custom typography, bold colors, and dynamic composition.

It’s a low stakes low risk way to socialize with other people in your peer group and potentially make new friends. Create new hobbies and discover passions for your life.  It creates a third space for people that may not always have one.  Or at the very least gives them an avenue to destress from their lives.

target audience: For young adults, 16+!

time period: fall 2024, Sep - dec

The “Crit Natty” Snap back.

The mythical beanie...

The foritified sweater.

The Tactical sports jersey

The Golden ticket...

The certified badge.

The gamer banners.

poster 1

poster 2

poster 3

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