GIVEN OBJECTIVE: Develop a brand identity for Mythic Dice Festival, a New Jersey–based three day festival where people who are into traditional pen and paper role playing games can hang out and play together.  Games, movies, raffles, celebrity Q&A’s and so much more!  Bring your friends, cause you can never have enough fun! The goal was to create a system that captures the excitement, and creativity of adventure through custom typography, bold colors, and dynamic composition.

It’s a low stakes low risk way to socialize with other people in your peer group and potentially make new friends. Create new hobbies and discover passions for your life.  It creates a third space for people that may not always have one.  Or at the very least gives them an avenue to destress from their lives.

TARGET AUDIENCE: For young adults, 16+!

PROGRAM(S) USED: Adobe Illustrator, Adobe InDesign